Idents

Idents

A company ident is a way of showing the audience who is behind the film as it is a form of advertising. You tend to see a couple of idents at the start of the film before every movie starts you will never see a film without company idents unless it is extremely indie. Most idents come with their own jingle, theme song or sound. The notorious MGM ident is a good example to show a sound effect used.

Columbia Pictures ident, this contains

 its own music and a zoom out to reveal the standing woman.

It depends on how the company chooses how they design their ident for how much it will cost as they don't have to be extremely costly as they are easy to make on an unambitious scale. But most popular idents are very appealing and don't look like they have been made within an hour. I don't particularly associate an ident to a film being good but i do have my preferable idents for some reason, my favorite company ident would be Paramount Pictures for no reason i just like watching the ident as i think it looks allot better than others like Hammer Studios for example.